Ashley Williams Girl Squad SS20

London designer Ashley Williams channels teen angst nostalgia. She creatively taps into the millennial pop culture, iconography and cheeky slogans. The up-and-coming designer remains in a youthful spirit and the Spring / Summer 2020 collection points towards the girl who’s coming-of-age attitude comes with a tongue and cheek independence. Dressed in bubblegum pinks and East London punk, Williams even paid homage to her dog in some styles. Self-expression is important to Williams, she designs for like-minded women who don’t follow the girls next door, but rather hangs with an eclectic girl squad.

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A rising star in fashion, London designer Ashley Williams' eponymous label combines millennial spirit with a potent mix of punk, hardcore, pop-art, and inherent wit.

A post shared by XHIBITION (@xhibition_) on Oct 5, 2019 at 8:05am PDT