What Makes a Skincare and Beauty Brand Sustainable
*Updated April 20, 2021
A no-waste skincare/beauty routine is very possible and very important. Plus, it is pretty easy to achieve. Plenty of brands throw around the words “nontoxic” and “clean”, which usually do not mean much at all if they are lacking certain standards or certifications. It is frightening how there are so little regulations on using these words on products or as part of a marketing jargon. So, how do you know if certain products are truly “clean”?
ECOCERT is one inspection and certification body for sustainable development established in France in 1991. It was the first certification body to develop standards for "natural and organic cosmetics". Other certification bodies taking the lead in enforcing sustainable beauty standards include Soil Association, BDIH, Australian Certified Organic, and more. These organizations aim to enforce something called The Cosmos Standard (COSMetic Organic Standard), which explains why a certain product is considered natural, how much of the percentage is from natural origin, and the biodegradable or recyclable nature of the packaging. It is truly the gold standard of certifying products as natural or not.