As the Creative Director you will be responsible for guiding all projects as well as the overall quality of work produced by the creative department. You will be responsible for leading the design team, developing creative guidelines and directing creative work both internally and externally.

Location: brooklyn, NY (Hybrid in-office/work from home schedule, with 3-4 mandatory trips per year to HQ in Brooklyn, NY which are paid by company) you will be required to be onsite for photoshoots.

Salary: $200,000 + benefits

About the company

We’re amika. a friend to hair, hairstylists, her, him, them and you. 10 collections created for every hair type, texture and style - all hair is welcome.

We were kind and clean before it was a thing. Cruelty-free, Vegan and free from harsh chemicals like sulfates, parabens, dea, mit, mcit and over 1,300 ingredients on our “no list”. Going greener is top of mind, so we’ve partnered with Terracycle to recycle the unrecyclable and began producing only PCR plastic bottles in 2022. amika is a Climate Neutral Certified organization, Leaping Bunny Certified and Certified Vegan.

Founded in Brooklyn, we’re a collective of creatives, hair stylists, chemists and product enthusiasts. We create the style, products and packaging; take our own photographs and make our own films.

We love what we do.

REQUIREMENTS

10+ Years Beauty / fashion experience is strongly preferred

Strong understanding of digital-first creative content best practices across the entire consumer journey
Must have proven track record of building & driving 360 creative content across DTC, Social & Retail Point of Sale & leading Creative teams in a fast-paced environment
Diversified portfolio demonstrating a unique/differentiated/elevated/boutique point of view
Keen aesthetic sensibilities and a talent for building desire around a brand or product through creative content, especially through motion video
Expert knowledge of brand systems, typography, layout. A rich cultural library both current and historical from which to draw inspiration and to teach and inspire a young team of Creatives
Proven experience creating compelling content and storytelling on social media
An audience-first mindset. Ability to translate consumer research and insights into effective creative strategies and designs
Must genuinely enjoy working with & teaching young designers & mentoring them
Proven history of building, leading and motivating a team to create their best work by nurturing, inspiring and challenging

RESPONSIBILITIES

Collaborate with the SVP Marketing, Brand President and CCO to develop thoughtful, innovative omnichannel creative content and campaigns in line with brand strategy and business objectives

Build the creative strategy and lead development of innovative creative content for a brand that stands for fun, effective, inclusivity and clean
Effectively balance creative strategy and execution with a hand-on approach to concepting, art direct pre-production & content capture in order to deliver compelling creative storytelling across all omnichannel platforms.
Partner closely with Marketing to understand creative needs to support overall brand strategy and activation from new launches to evergreen campaigns.
Ensure a high level of excellence in concept, design, photographic art direction, supervision of retouching, supervision of production, and campaign execution to ensure consistency and cohesiveness.
Lead the Creative Ideation and Development of Campaign concepts from briefing to final release, supporting a full consistent 360 activation lens for every new product launch and promotion (Digital, Print, Point of Sale, Experiential, Out of Home)
Oversee vendors including photographers, directors, illustrators, animators and external agencies to help bring all new campaigns to life
Be hands on in talent resourcing, development and relationships/communications with outside agencies that we partner with
Collaborate with the Creative Operations Director & Senior Creative Producer to ensure all creative deliverables are executed on time & in budget
Maintain brand differentiation by staying true to the brand values and strategy yet staying up to date and infusing the work with beauty, fashion, music, art and other cultural movements - in other words, know who we are but keep it fresh
Optimize amika’s Brand Guidelines and work with the team to ensure all ongoing projects remain consistent to the approved look and feel; partner with in-house design team & outside agency partners to maintain a high level of design and creative excellence and consistency across all brand touchpoints from digital to in-store
Lead and mentor the in-house creative design team while closely partnering with marketing and e-comm teams to create content that proves to be effective and engaging
Create content with an understanding of the marketing funnel; ability to leverage existing data, metrics, and campaign learnings to inform the creative work and pivot when needed; partner with marketing team to continually optimize content and align with key stakeholders across all levels of the organization
Stay on top of consumer and industry insights as well as market intelligence
Develop direct reports: challenge them to create their best work, motivate, mentor, assist in goal setting, provide development opportunities and performance feedback
Lead with positivity; continually uphold our culture of teamwork and collaboration

Additional job requirement: This job position requires in-person work as stated above, and therefore as company policy, you must be fully vaccinated against the COVID-19 virus. Proof of vaccination will be requested before your first in-person work assignment.

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