e.l.f. believes in luxury for all – bringing high-quality, cruelty-free beauty products to everyone, everywhere. Born in 2004 as an e-comm business (elfcosmetics.com), the cosmetics and skincare company has grown to be a multi-channel brand with national distribution at Target, Walmart, CVS, Ulta, and its very own e.l.f. stores.

Currently looking for an experienced, passionate and creative Social Media Manager to join the dynamic, high-growth beauty company and lead the Social Media efforts on Alicia Keys' new beauty lifestyle brand. This unique position will be based in the Los Angeles office reporting directly to the VP, Integrated Marketing Communications.

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As a Social Media Manager you will be responsible for developing and implementing Social Media strategy and Content in order to increase the brand’s online presence and improve marketing and sales efforts. You will be working closely with Marketing, Ecommerce, Digital, Sales, Creative and International Teams and will be part of the Integrated Marketing Communication’s Team focused on the recently announced beauty lifestyle brand with Alicia Keys.

REQUIREMENTS

• 5+ years of experience as a Social Media Specialist or similar role

• Social Media Strategist using social media for brand awareness and impressions

• Have a strong passion for all things beauty

• Excellent knowledge of Tik Tok, Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media emerging platforms

• Understanding of SEO and web traffic metrics

• Experience with doing audience and buyer persona research

• Strong understanding of social media KPIs and social media reporting platforms

• Excellent multitasking skills

• Great leadership skills

• Critical thinker and problem-solving skills

• Strong team player and work well cross company channels

• Excellent time-management skills

• Great interpersonal, presentation and communication skills

• BS degree in Marketing or relevant field

RESPONSIBILITIES

• Develop, implement and manage social media strategy for each relevant platform

• Be agile, open and have a ‘rapid response’ approach to online customers

• Define most important social media KPIs across all social channels to always achieve #1 position across all relevant measures

• Be curious to identify NEW content opportunities and trends to social channels

• Develop with cross-channel partners innovative content calendar to express brand personality, key brand priorities and emerging trend moments

• Develop monthly Social Dashboard with active insights to ensure we are learning and driving results

• Work in-sync with ALL Integrated Marketing Communication Team members across Influencers, Paid Media and PR

• Manage and oversee social media content working with Creative Team

• Measure the success of every social media campaign to include daily pivots as required to ensure maximum reach and engagement

• Continuously bring emerging social platform and innovation, content, trends and creative opportunities to the organization to ensure ALL brands are relevant in this everchanging landscape

• Be an active social listener and leverage insights to guide organization to help drive new innovation and sales

• Use social media marketing tools such as Dash Hudson, TRIBE, Social Studio and other relevant platforms as they evolve

• Prepare brand relevant copy for all posts and work with designers to ensure content is informative, current and on brand point

• Collaborate with Marketing, Ecommerce, Digital, Sales, Creative and Innovation teams to maximize brand priorities

• Develop social commerce strategy and implement to drive sales across all partners

• Monitor SEO and user engagement and suggest content optimization

• Communicate with industry professionals and influencers via social media to create a strong network

• Hire and train other team members as expansion occurs and social needs evolve

• Have strong executive presence, positive attitude and lead team to achieve greatness

• Other areas of task opportunity will be required as determined by VP, Integrated Marketing Communication

PERKS + BENEFITS

Medical and dental coverage
Paid time off (at least three weeks per year)
Immediate eligibility for our Leave of Absence Policy, with special care given to pregnancy leave or child-bonding leave
A 401(k) plan with immediate employer match component
Pre-tax commuter and parking programs

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