As the first full-time copywriter at Spot & Tango you are eager to play an important role in crafting the voice and personality of a young, fast-growing brand. You believe in the power of words in shaping a customer experience and intuitively understand the role of copy across various customer touchpoints, from an organic social post to a billboard. You are collaborative and creative, equally comfortable brainstorming in a team meeting and crafting copy from a brief.
You are a creator at your core with a passion for developing engaging and differentiated content that tells our brand story, converts prospective customers, and loyalizes our current users. You will write work across all touchpoints and be an invaluable addition to our team.
You will report into our VP of Brand Marketing and work cross-functionally in close collaboration with our Design, Performance Marketing, Strategy, and Product teams.
About the brand:
Spot & Tango is an innovative pet health & wellness brand that delivers personalized meal plans on a subscription basis. Our recipes are developed by leading animal nutritionists, and are made with only real, human-grade ingredients... and nothing artificial! We have lofty goals (to make every dog in the country healthier, and every pet parent happier!) and we are looking for the right people to help us get there. This is an exciting opportunity to join a VC-backed, high-growth, e-commerce startup and have an outsized impact in an extremely fast-paced environment. Plus, you get to think about dogs all day!
REQUIREMENTS
Bachelor's degree or equivalent experience, preferably in English, Communications, Creative Writing, or Advertising
3+ years of copywriting experience, preferably at a DTC business
Excellent written and verbal communication skills
Worked on successful campaigns across multiple media touchpoints.
Highly organized with excellent attention to detail
RESPONSIBILITIES
Conceptualize and write content for a wide variety of customer touchpoints, including emails, ads, organic social, website, marketing collateral, and brand activations.
Partner with our graphic designer to enhance design with copy and copy with design.
Help define the creative development process across different touchpoints.
Immerse yourself in our brand and products, work cross-functionally to develop a keen sense for our business priorities and playing an important role in executing business objectives and needs.
Continually seek creative opportunities to push our brand story and personality through all paid, owned, and earned channels.
