We’re looking for an Associate Creative Director who can conceive, write, and develop strategically sound, smart, culturally resonant work across every platform. The work you create will help grow our business and our brand, and will help dogs everywhere live healthier, happier lives!
You’ll conceive, write, oversee/develop, and help produce work that will connect with dog lovers on every channel, earn attention from the media, and inspire people to become TFD customers and loyalists.
For this role the anticipated hiring base compensation range is $105,000 - $130,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.
About the company:
The Farmer’s Dog is the fastest growing pet health service company in the US, and was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care – a fresh proposition in an industry riddled with manipulative and misleading marketing. We’re starting by radically improving the $100 billion pet food market, replacing bulk bags of highly-processed pellets with a personalized subscription service that sends healthy, freshly-made dog food, balanced by top veterinary nutritionists, directly to customers’ doors. Our ultimate goal is to create innovative, honest, and delightful experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic and forward-thinking culture uniquely position us to shepherd this backwards industry into the future.
To date, The Farmer’s Dog has delivered hundreds of millions of meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to our customers, health to their companions, and much-needed change to the way people feed and care for their pets.
#LongLiveDogs
REQUIREMENTS
You have 6+ years of experience as a copywriter, preferably at a creative agency (a portfolio with creative, relevant work for which you were primarily responsible is required).
You write everything from product-centric copy for a mailer to scripts for national TV spots.
You are a true writer and storyteller who loves and lives word.
You can conceive great ideas but are also a craftsperson—you can write a long-form story as well as a brainworm tag line.
You work with other creatives to develop concepts; you can spot a golden nugget in the brainstorm brain dump and help turn it into something great.
You have experience shepherding ideas through production, working with internal and external production partners.
You can quickly grasp, and bring to life the voice of a brand, and help evolve that voice.
You’re as comfortable working on big-picture initiatives as you are getting in the weeds with the fine points of word choice.
You're media and cultural savvy - you know the best way to deliver the best idea.
You're adaptable to different working styles, mindsets, and personalities, showcasing a willingness to collaborate with all.
You're a true dog person -- even if you don’t have one!
RESPONSIBILITIES
Conceive, write, and develop a wide range of creative work, from performance-driven ads to integrated brand campaigns and activations.
Work with other members of our creative team to develop and shepherd ideas from thought starters to produced assets.
Develop and write social-first content that will connect with dog lovers on every channel, earn attention from the media, and inspire people to become TFD customers and loyalists.
Work across departments to immerse yourself in the product and brand and execute on business needs and objectives.
Continually look for creative opportunities to push our brand message and identity through all paid, earned and owned channels.
BENEFITS + PERKS
The office is open and available for all Monday through Friday. We ask all team members to be in office a minimum of 2-3 days a week to build a collaborative and invested environment to foster our unique in-person culture we are proud to have. This office policy is subject to change at company discretion.
Dog-friendly office in Greenwich Village
Market-competitive compensation and equity packages
Comprehensive Healthcare, Dental, and Vision
Company sponsored mental health benefit and coaching through Modern Health
12 week paid parental leave
Competitive 401k plan with company match
Flexible PTO and hybrid work policy
Discounted fresh food for your pup
Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug
