As a Digital Designer, you will create best-in-class digital brand executions that will fuel the Vans DTC ecosystem. You are an expert in designing compelling, clear, and creative digital marketing assets such as banners, emails, and social media campaigns. You have the ability to take seasonal product stories from the Consumer Category teams and translate them into channel-right marketing assets that drive product conversion and sell-through. You also have a passion for design systems and guidelines and have the experience to create new digital design systems from scratch that can be used across multiple platforms.
You are a future-forward, creative thinker and are up to date on the latest trends and innovative technologies in digital design and beyond. You are hyper-aware of today’s digital consumer and have a passion for creating seamless, user-friendly digital experiences in every project.
Salary: $86,400.00 USD - $129,600.00 USD annually
About the company:
Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.
REQUIREMENTS
Years of Related Professional Experience: 3-5 years
Educational Position Requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
What we expect you already know:
Expert experience with digital design tools such as Adobe CS, Figma, Sketch, and/or other industry standard digital design tools
Expert experience creating digital marketing assets for major brands including emails, banners, and social media assets
Experience with product photography and art direction
Experience creating digital brand guidelines and design systems for major brands
A strong understanding of the digital user journey across all relevant platforms
Experience working for or being in-house at a major brand
RESPONSIBILITIES
Deliver clear and compelling digital marketing assets that fuel the Vans DTC ecosystem
Develop guidelines and design systems that express the Vans brand identity and clearly communicate key information to our consumers such as product features and benefits, head-to-toe styling, and brand storytelling
Partner with DTC Marketing and Creative partners to deliver projects seamlessly from brief to execution
Constantly be looking for ways to improve processes, find efficiencies, and produce better creative results by relentlessly focusing on the end consumer
Bring new ideas and outside-the-box thinking to the work
Be adaptable, agile, and nimble
Deliver conversion-driving marketing assets and digital creative season over season
Be a consistent cross-functional partner to all teams
