We are looking for the Digital Communication & Content Manager, reporting directly to the CMO. Supervise a Team of 2 and liaise with a network of global offices & agencies.

About the company

Maison Margiela is a Paris-based fashion house founded in 1988 by Belgian designer Martin Margiela. Celebrating unconventional aesthetics and embracing the philosophy that fashion is an art of expression rather than a cult of personality, Maison Margiela offers haute couture, ready-to-wear for women and men, contemporary line MM6, footwear, interior design, and accessories, including leather goods, fine jewelry and fragrance.

John Galliano was named Creative Director of the house in 2014, bringing his sense of spectacle and creative mastery to the unique ethos of Maison Margiela. Whilst developing his own vision for the house, John Galliano has entirely respected the Martin Margiela state of mind, creating a fascinating organic process. In 2002, the French house became part of OTB. Along with sister brands of the group, Maison Margiela continues pushing the boundaries of modern fashion while preserving its distinctive identity and heritage.

REQUIREMENTS

5-8 Years of global experience in Digital Content and Communication in a fashion, lifestyle or cultural brand or with an agency

RESPONSIBILITIES

Manage, define and implement a global social media strategy in alignment with brand sensibility, marketing plan and business objectives.
Work on a strategic level alongside other divisions of the Communications team, CRM, Omnichannel and Wholesale to define and implement a 360 strategic plan
Work in collaboration with the Communication and Marketing team to coordinate integrated digital campaigns and the Business function leaders in order to align contents and optimize performances.
Provide brand image oversight over all content and customer-facing activities to make sure the brand identity standards are adhered to and brand tone of voice is preserved

Content Creation

Develop creative and strategically placed content for the Maison’s Social Media Channels, CRM and PR

Strategize and maintain the yearly content production plan: Key Content Creation moments include, but are not limited to fashion shows, films, ongoing campaigns, AVP collections, store openings, product launches, select product categories, events, collaborations
Coordinating digital coverage of key events + projects (fashion weeks, films presentations, boutique openings, product & collection launches, etc.)
Attribute content to the appropriate channels based on channel segmentation approach
Strategically and creatively support CRM, and Omnichannel teams to create customized content to define and roll out 360 plan
As required and feasible within budget, travel to and attend shoots domestically or internationally

Brand Image & Identity Oversight

Project-manage (from brand image and comms perspective) the launch of new website in collaboration with in-house teams, external partners and agencies
Provide brand image oversight over all content and customer-facing activities developed by regional and global CRM teams, including signing off visuals and copy
Develop and update brand values, voice and strategy in collaboration with Comms and Studio teams
Social Media & StrategyDefine and Develop Social Media strategy for the season in terms of brand initiatives & product pushes
Organize and execute event digital strategies for specific global & local events
Cultivate, foster and maintain strong relationships in fashion industry- creatives, social networks and influencers
Manage & Maintain brand and channel standards with stellar attention to detail.
Manage Social Media calendars
Influencer Relations & Social Media Relations
Create influencer target list and approach plan from gifting to building relationships
Responsible for influencer and dressing
Work alongside Comm’s Team to build and maintain relationships & seeding for global & local influencers
Identify influencers and evaluate opportunities for partnerships and special projects
Develop and foster relationships with key digital partners (Facebook, Instagram, Google, etc.)
Omnichannel, Merchandising, Retail Stores, Wholesale, CRM
Work closely with Omnichannel, Merchandizing and Wholesale teams to strategize Digital 360 Communication plans and determine key product pushes to support at the suitable time
Validate EShop newsletter to ensure that the text and visuals are in line with brand identity
Support Digital marketing initiatives with online wholesale partners
Seasonal Fashion Shows/ Films & Pre Collection Presentations
Develop strategies and supervise global roll-out plans for film & Fashion Show digital roll-outs
Coordination with Intl. Communications Offices to brief them on digital roll-out strategies and supervise regional plans

Intl Comm’s Agencies

Responsible for holding regular briefings with Intl Comms offices and Agencies to keep them informed on HQ digital & social plans, updates, strategies
Supervise Intl Comms offices and Agencies to ensure all locally created content concepting and execution is on-brand
Keep up to date on new Social networks as they launch globally
Licensed Products ( perfume, eyewear) and any Collaborations
Liaise with partner’s Marketing & Digital team on a regular basis
Develop strategic digital plans in mutual alignment with Partners
Develop guidelines for content creation standards
Supervise esthetic standards of brand- appropriate assets
Digital activations supervise creative concept & casting proposals

Reporting & Metrics

Monitor and optimize the effectiveness of social media campaigns, benchmark against competitors and industry standards, define KPIs and measure ROI
Oversee that weekly and monthly reports are created and correctly distributed
Using DMR, run monthly digital reports and competitive analysis reports, pro-actively work on increasing year over year exposure
Use these metrics as an indicator for adjusting and developing future strategies
Research and develop new social platforms as suitable for MM / MM6

Competitive & Industry

Stay up to date on industry trends, editorial changes and competitors’ initiatives
Track best practices, monitor industry trends, and make recommendations. Drive innovation to ensure that we are sending industry leading communications.

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