How to Talk to a Graphic Designer
work by Morgan Garleff
Everyone is a brand, whether it’s personal or business, this new world judges by the cover and the font type. We are far away from the life where everyone started sentences with www dot. This new frontier justifies cravings for a $25 Erewhon smoothie, part of that is due to the cup design and the color of the straw (and sure the ingredients, but let’s be real). Would that croissant taste just as delicious on its own if it wasn’t packaged in a soft girl aesthetic box? And now we have journals for everything.
For the first time, there are more graphic designers than there are baristas in the world. And this is your sign to launch that thing you’ve been wanting to, or to relaunch a newer, fresh version. This the year where your outlined strategies and ambitious mantras become reality. You’re obviously going to need to outsource a skilled creative to make your dreams come to life. Someone who speaks brand vision, someone who can problem solve without you even knowing there was a problem. We asked 3 graphic designers whose work we’re familiar with for some sage advice on the questions you should ask and tips on how to prepared. If you’ve never worked with a graphic designer before, then let this be a mini guideline on what to expect.
