Interview With Visual Designer @doingyouu
*An excerpt from Dear City Girl
Don’t we all think about warmer weather this time of the year? This City Girl Guide edition takes us to the sunny, warm, gorgeous home to Art Basel, Miami with help from Maria Echeverry of doing youu, a creative brand designing one-of-a-kind pieces in custom designs. A capsule line of casual apparel, accessories and art prints designed by Maria articulating in the theme of her visual artistry.
If you follow her on Instagram, then you know that the aim of the brand is to uplift your mood and inspire you to create.
DNAMAG: Can you remember the first time you were influenced by art in some way?
Maria Echeverry: Yes! I have an older brother who was always skateboarding when we were young and I was fascinated by the artwork on the decks because they were in a way an extension of your personality so I was inspired by that and how fun they could be!
DNAMAG: doingyouu is all about positive messages, I know that whenever I come across your posts it plays as a reminder to myself to keep going and to stop and do something good for me. Were the feel good quotes part of your creative process that also lends itself to the brand message?
Maria Echeverry: Yes definitely I think that now with social media it’s easy to self-doubt about a lot of things and to me I wanted to create a place for people to come get inspired and remind themselves that you should always DO YOUU whatever that means to you! But always do what makes you happy could be getting your nails done or achieving that goal in your personal life! I struggled a lot with my mental health before and during Covid and I felt very alone in my thoughts so I wanted to create something that resonated with people to let myself know like hey you’re not alone.. And hopefully, translate that feeling to others.
DNAMAG: What was or is the creative climb for you? How did you start and where do you want it to go?
Maria Echeverry: So I was working as a visual merchandiser for a luxury cruise company and I didn’t want to do the typical 9-5, I really hated it. I would work on the side doing creative consulting and graphic design and when Covid hit I was like its time to do my own thing and that’s when doing youu happened! My wish for doing youu is to eventually become a streetwear brand!
DNAMAG: If you weren’t an artist what would you be doing?
Maria Echeverry: I would be a stylist, I love making people feel good.
