Now Playing: Jessie Reyez
Jessie Reyezโs incredibly confident presence in her music is evident of her personality- sheโs bold, fun, and doesnโt give a fuck. She didnโt start out with a passion for music however, she had a spirit for dancing hip-hop when she was younger. Nonetheless, after collaborating with rapper King Louie in 2014, Reyez sparked her career as a pop singer-songwriter. Since then, sheโs released a full length album titled Kiddo, as well a single which she wrote and recorded with Sam Smith and Calvin Harris. Sheโs also written Dua Lipaโs pop hit โOne Kissโ and has worked with many other prominent figures: Skrillex, Diplo, Daniel Caesar, and Chance the Rapper.
Reyezโs lyricism can be best described by her twitter bio: โI sing about shit I donโt like to talk aboutโ. Her songs are filled with lost romances and insecurities, delivered with a unique, shrilling voice.
Not only does Reyez release her personal matters within her music, she is also vocal about sexual violence and abuse. Reyezโs 2017 short film + song โGatekeeperโ spreads awareness to the subject. During the three minute film, Reyez stands up for the wrong in sexual exploitation in the music industry, condemning a man (unnamed at the time) for raping and abusing his power over female musicians. The video eventually played an important role in the incrimination of music producer Detail - whom worked with Beyonce and Nicki Minaj - just months after the release date. Reyezโs music and message spread the word to millions,including Bebe Rexha, who came out to the public about Detailโs sexual assault after โGatekeeperโ was released.
photo by Thanos Poulimenos for Hunger Magazine
More recently, Reyez was nominated for the title of โPush Artistโ and โVideo with a Messageโ at this yearโs VMA awards. She also gave a breathtaking performance of her song โApple Juiceโ.