Beyond Yoga is Hiring a Creative Director (Culver City / Los Angeles)

Creative Director weaves together compelling stories that captivate our customers and drive engagement. You'll collaborate closely with cross-functional teams to bring our brand vision to life across all touchpoints, from product design to marketing campaigns. Your role will be instrumental in shaping our brand's evolution and ensuring every touchpoint resonates and fosters an impression with our customers.

The expected starting salary range for this role is $124,400-180,000. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, experience, skills, performance and business needs.

About the company

Female founded and led, Beyond Yoga creates buttery soft activewear and beyond for every size, shape, moment, and movement from our own line of meticulously researched fabrics. Our obsession for softness and fabrics, and a relentless pursuit of quality and fit makes Beyond Yoga a fan favorite at every stage of life. We proudly celebrate diversity and welcome all ethnicities, cultural backgrounds, belief systems, and identities. We encourage our team to be active members of their local and global communities through opportunities like Social Good Day to participate in a cause of their choosing. Like us, the people we hire are passionate, honest, warm, enthusiastic, and fun!

In September 2021, we joined Levi Strauss & Co., one of the world’s largest brand-name apparel companies and a global leader in jeanswear. Beyond Yoga operates as a standalone brand with the benefit of LS&Co.’s global capabilities to help it achieve its goals of brand-building, store opening, category expansion and distribution.

REQUIREMENTS

Bachelor's degree in marketing, business, or a related field.
Prior success in creative leadership roles within the consumer goods, fashion, or lifestyle industries.
Understanding of brand strategy, storytelling, and visual communication principles.
Creative vision and the ability to translate abstract concepts into compelling visual narratives.
Prior managerial and team-building skills, with a track record of inspiring and motivating creative teams.
Excellent communication and presentation skills, with the ability to articulate creative concepts and strategies effectively.

RESPONSIBILITIES

Support the articulation of Beyond Yoga’s brand visual identity, ensuring consistency and coherence across all creative assets and communications.
Develop narratives that resonate with our audience and bring our brand values to life in authentic and meaningful ways.
Prior managerial experience with 7+ years' of experience.
Lead and inspire a team of creatives to produce compelling visual content that communicates our brand's essence and engages our audience.
Lead the conceptualization and execution of integrated brand marketing campaigns to enhance brand love, grow customer engagement, and increase market share.
Collaborate with marketing, product, and sales teams to ensure agreement and integration of creative strategies with business objectives.
Maintain standards of aesthetic excellence in all creative deliverables, from product design to marketing materials.
Stay abreast of industry trends and cultural shifts to identify opportunities for innovation and differentiation. Utilize data and analytics to evaluate the effectiveness of creative campaigns and improve strategies for maximum impact.
Mentor and empower a team of creatives, fostering a culture of collaboration, creativity, and learning.
Build relationships with external partners, agencies, and vendors to ensure the successful execution of brand strategies and initiatives.
Lead, mentor, and inspire a high-performing brand team, fostering a collaborative and innovative culture.

BENEFITS + PERKS

We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered. Here's a small snapshot:

401K match: $1.25 for every $1.00 you contribute up to the first 6% of pay you save.
Five hours of paid volunteer time per month with nonprofit organizations
Product discount
Paid Family Leave

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