At Care/of, we take the guesswork out of feeling better by helping people build custom vitamin routines based on their unique needs. Whether it's our personalized daily vitamin packs and powders through our direct-to-consumer business, or our multivitamins and blends with our retail partner Target, our products are backed by science and include a combination of highly-researched nutrients and traditionally used herbs. By providing honest guidance and better ingredients, we aim to help people feel empowered to make the right choices for their health.

REQUIREMENTS

You're someone with 1-2+ years of TikTok and video creation experience backed by a fundamental understanding of brand voice. You are curious, passionate, and get excited about social media and trends.

You use and love TikTok and understand the platform and its algorithm
You have a deep proficiency in video creation, specifically for TikTok and Reels
You keep up with the latest trends on social media
Have excellent verbal, written, and interpersonal communication skills
You are comfortable being featured on social media in our videos, talking to the camera and in a voice-over capacity, knowing the content will be used on our organic social channels and social media ads
You are a self-starter who is equally confident working solo or collaboratively as part of a larger project
You have a passion for content creation and all things social media
Extra carrots 🥕 (good to have, but not required):
- Video editing skills and proficiency in Premiere Pro, Splice, or other high-quality video editing platform
- Have your own TikTok presence! Send us your handle - follower count doesn't matter, we just want to see your content style!

RESPONSIBILITIES

Produce raw video footage for Care/of social channels and work with our Social Media Specialist to edit and post on our social channels
Create engaging video content for Instagram and TikTok
Partner strategically with cross-functional team members on the execution of creative assets
Brainstorm and storyboard ideas for TikTok content, working to tell our brand story and engage with a wider audience on the platform
Ensure consistent and high-quality visual output by giving and receiving feedback
Work remotely to create video content. We will send you Care/of products to film with! We are NYC-based but welcome applicants in other locations

BENEFITS + PERKS

Compensation and video output:

Paid, two-month trial to ensure the project is a good fit for you and for us! Potential to extend from there. Compensation will be paid on a biweekly retainer basis.
Expected video output: 10 videos a week

Why Care/of: