Farfetch is Hiring a Freelance Beauty Content Lead (London)
FARFETCH exists for the love of fashion. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers. We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone.
We're a creative family, building copy, data and visual assets for each corner of the FARFETCH Ecommerce Platform. We are dedicated to providing gold standard imagery, content and production services for our partners and creating an engaging on-site experience for our customers.
Our London office is located in Old Street, London's tech hub, and is home to a broad range of teams including Commercial, Marketing, and Product. Our open plan space is ideal for collaborative working and sharing ideas, or you can enjoy some quiet time in our dedicated library. We also have a large outdoor terrace which is the perfect spot to have a team lunch or host events.
You will support a progressive and innovative Content team. You will help us launch our beauty category, focusing on content that enhances our customer journey across product pages, SEO, and functional copy. Working to the company's Tone of Voice guidelines, you will establish how this adapts to the beauty category, create clear outstanding guidelines for writers, work with linguistics to localise content, create well-written and accurate copy, and create training materials to train our writers You will have experience in a copywriting or editing role in Beauty, either for print or digital publications or beauty websites/ecommerce.
REQUIREMENTS
You have an expert knowledge and love of beauty, skin care, fragrance, and wellbeing
You have a strong editorial writing style that is accurate and engaging, with an impeccable use of grammar
You understand product ingredients and formulations
You are committed to diversity and inclusion within the Beauty industry
You can work quickly and to agreed targets and deadlines
You are confident with digital work on an in-house CMS
You have fluency in English
RESPONSIBILITIES
You will set up new tone of voice guidelines for product descriptions, SEO and UX copy, work with supervisors and senior writers in these teams, and in Brand and Editorial
You will work with Linguistic Services to ensure guidelines are localised and relevant
You will document product copy legal requirements within EMEA and the US
You will conduct product, brand and competitor research
You will create training plans and train writers on how to create excellent beauty content
You will support in completing and sub-editing product descriptions for our launch products
You will ensure the set daily targets are achieved
You will maintain a Farfetch level of quality and tone-of-voice at all time
BENEFITS + PERKS
FARFETCH Equity plan and annual discretionary bonus
Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more
Critical Illness Insurance and Life Assurance
Access to Unmind: an independent and completely confidential digital mental health platform
Flexible working environment and more!