For Love and Lemons — photo: @forloveandlemons

Founded in 2011 by best friends Laura Hall and Gillian Rose Kern, For Love & Lemons was cultivated on the principles of confidence, femininity and individuality. It is for the woman unafraid to take risks, forge her own way and embrace a bit of adventure. Now offering six lines including Ready-to-Wear, SKIVVIES (lingerie), Knitwear, SWIM, Jewelry and Lil’ Lemons (children’s wear).

We are looking for a Social Media Content Creator who is an organized team player with a fun and creative mind. You will conceptualize and create innovative photo and video social media and on-site content that tells the FL&L story engages our current audience and increases brand awareness on all channels. The Social Media Content Creator should be a highly motivated self-starter who jumps at the chance to grab a camera and create fresh and engaging branded content on a daily basis. The ideal candidate has a strong understanding of how to create digital content within the parameters of social media platforms including (but not limited to: Instagram, TikTok, Facebook, Pinterest, and Insta Stories. The Social Media Content Creator will work closely with the Brand Director, Ecomm Director, and Social Media Team to execute brand marketing initiatives, but will also be encouraged and expected to execute original ideas. The Content Creator will work efficiently as part of a team and execute tight deadlines.

REQUIREMENTS

Proven familiarity with ALL social media platforms: Instagram, TikTok Reels, Facebook, Pinterest
1. Highly experienced using Adobe Creative Cloud and smartphone editing software.
2. 2-4 years of professional experience in smartphone and DSLR photography, videography, and photo/video editing.
3. Strong organizational skills to manage simultaneous projects and short deadlines.
4. Must possess a flexible can-do attitude and enjoy working and collaborating with a team! Passion for the fashion industry is a MAJOR plus
5. Proven ability to work in a fast-paced environment and willingness to travel.

RESPONSIBILITIES

Conceptualize and create engaging social media content (including photos/videos, GIFs, and Instagram stories) to illustrate brand messaging, marketing initiatives, and product promotions.
Adapt both new and existing content for different social media platforms.
Collaborate with marketing and social media teams to produce content for the social media calendar
Collaborate with internal teams – e-commerce, marketing, retail, talent acquisition, etc. - to understand product, editorial, and campaign requirements to identify where you can add value.
Understand the FL&L aesthetic to ensure all creative deliverables tell our story and are brand appropriate.
Be keenly aware of creative trends, and insights and generate ideas on how to best translate these across our social media universe.
Be able to take creative direction, work collaboratively and integrate feedback into your work.
Be able to proofread, edit and review content for quality, value, and uniqueness.
Have the ability to strategize with the team on trends, best practices, and ways to constantly improve content quality.
Conceptualize and create IG Reels, TikToks, behind-the-scenes footage, and other supporting assets for our editorial photo shoots, campaigns, and events. These will include but are not limited to: