Gap is Hiring a Senior Designer - Creative, Collaborations + Special Projects (NYC)
Are you passionate about creativity, storytelling, and shaping a brand's visual identity in the dynamic world of fashion and culture? As a Senior Designer at Gap, you'll play a critical role in defining and elevating the brand's identity across campaigns, packaging, digital platforms, and more. This is a brand design role, focused on creating innovative and culturally relevant creative work that reflects and amplifies Gap's identity. In this role, you'll prioritize the development and evolution of Gap's brand identity within Collaborations and Special Projects as a cornerstone of all creative work, while collaborating with internal teams and external partners to deliver exceptional results. You'll also lead with strong creative vision, ensuring consistency and innovation across every touchpoint.
Salary Range: $114,900 - $152,200 USD
About the company
Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand - our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.
REQUIREMENTS
Proven expertise in brand design, campaign development, and creative execution.
Mastery in graphic design and presentation design skills, with the ability to create visually impactful and compelling deliverables.
Proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) and Figma.
Strong understanding of brand strategy and the ability to translate it into cohesive, visually impactful designs.
Deep understanding of the fashion and cultural landscape, with a proven ability to translate trends into creative work.
Exceptional collaboration and leadership skills, with experience guiding external agencies, production teams, and cross-functional partners.
Sharp eye for detail, outstanding creativity, and a passion for innovative design.
Excellent communication skills, emphasizing clarity, empathy, and professionalism.
RESPONSIBILITIES
Brand Identity Leadership
Develop and evolve Gap's brand identity to ensure a cohesive, authentic, and culturally relevant visual presence.
Prioritize brand identity as a central focus across all design deliverables, driving both consistency and innovation.
Creative Execution
Design impactful assets for campaigns, packaging, in-store displays, social media, and digital platforms.
Translate brand strategies into visually compelling, innovative designs that resonate with modern audiences
Cultural Awareness
Stay deeply attuned to the fashion and cultural landscape, leveraging insights to keep designs fresh, relevant, and audience-driven.
Ensure the brand reflects a forward-thinking perspective that resonates with today's cultural and creative climate
Collaboration and Leadership
Partner with internal teams, external agencies, and production partners to lead creative initiatives.
Build and inspire strong, collaborative relationships with external partners, ensuring all work aligns with Gap's creative vision and brand identity.
Strategic Storytelling
Craft visually compelling designs that connect meaningfully with customers and reflect Gap's values.
Drive storytelling through every touchpoint, ensuring it feels engaging, inspiring, and authentic.
Attention to Detail
Ensure all creative work meets the highest standards of quality, consistency, and innovation.
Adapt designs to align with specific initiatives, audiences, and markets as needed.
BENEFITS + PERKS
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
Employee stock purchase plan.*
Medical, dental, vision and life insurance.*
See more of the benefits we offer.
For eligible employees
