Kin is Hiring Social Media Manager (RemoTe/Brooklyn)
photo: @kineuphorics
Kin believes in a night where social isnโt sinful and self-care doesnโt stop at sunset. It didnโt exist at the bar, so we turned to ancient remedy and modern alchemy to create euphorics: a non-alcoholic adult beverage made from nourishing nootropics, balancing adaptogens, and replenishing botanicals that open the mind, calm the body, and connect the spirit. The ingredients in our products help balance the bodyโs response to stress and refill our pleasure tanks for a blissful night ahead. As we move from a mode of depletion (feeling less) to a mode of rising (feeling more), we can connect with others well into the night.
Currently seeking a Social Media Manager to own day-to-day management and execution of all social media campaigns. Responsibilities include posting content across Kinโs social channels, copywriting, compiling analytics and reports for social campaigns, pitching content ideas for monthly takeovers, collaborations, and product launches, and helping to create campaigns that engage and educate. This is a nimble, highly organized role for an efficient, flexible, out-of-the-box problem solver with an entrepreneurial spirit and a โguest-firstโ mindset. This role will report directly to the Director of Brand Marketing.
REQUIREMENTS
3+ years of social media marketing experience required (preferably a D2C brand)
Demonstrated ability and track record of building and maintaining a robust cross-channel strategy (Tiktok, Instagram, Twitter)
Bachelorโs Degree in Marketing, Advertising or related field preferred
Must have knowledge of social media analytics and tool sets
A robust network of creators and influencers
Excellent interpersonal skills and the proven ability to build and maintain strong and effective relationships
Photoshop and or Indesign for basic asset creation
RESPONSIBILITIES
Strategize the look and feel of Kinโs social presence and overall brand story in collaboration with the Director of Marketing
Write social captions, schedule, & post content daily across Kinโs organic social media channels including but not limited to Instagram, Facebook, Twitter, & Pinterest, and Tiktok
Outline, write, and execute daily Instagram Stories based on monthly content lineup, including briefing the creative team, filming or compiling existing photo & video assets, and using native Instagram Stories tools or Photoshop when necessary
Communicate and cultivate high-touch relationships with key guests and community members on a daily basis
Maintain the social media calendar, updating frequently based on campaign needs, brand goals and KPIs, and timely opportunities for audience engagement
Brainstorm & pitch monthly content ideas to support ongoing brand goals and marketing campaigns, based on overall performance goals
Work with CX team to field customer service issues and questions on feed and dms
Monitor trends and opportunities on all social platforms
Understand and explain social data and learnings on a weekly and monthly basis to key leaders and stakeholders
Support Kinโs creator network by interacting with our current creatorโs content and interacting with potential creators to add to Kinโs network