As the Content Creator, you will be responsible for the creation and optimization of social media and digital content that connects with our audiences and moves the brand forward. This role combines a passion for photo + video, the beauty industry, social media and a strong understanding of social trends, behaviors, and how they can be translated into engaging, thumb-stopping content that embodies our brand values.
About the company:
At Milk Makeup, we’re all about good ingredients + effective formulas. We’re cruelty-free, paraben-free, and 100% vegan. Always.
Born out of Milk, a creative studio in downtown New York City, community and self-expression is at the heart of everything we do. We believe beauty isn’t about how you create your look, it’s what you do in it that matters.
REQUIREMENTS
● Past experience creating & producing digital social media content.
● Ability to ideate and execute 360° campaigns through digital storytelling across multiple social platforms.
● 3+ years of in-studio videography/photography experience including producing, lighting, and shooting for digital consumption
● 3+ years retouching experience both for beauty and product.
● Strong understanding of social media, trending topics & most importantly beauty.
● Proficient knowledge of Adobe Creative Suite: Premiere Pro, Photoshop, and After Effects are a must.
● Excellent graphic design aesthetic and eye for detail.
● Video camera operating expertise with DSLRs, etc. including separate audio recording.
● Excellent design aesthetic.
● Strong work ethic with exceptional project management & organizational skills.
● Ability to multitask and prioritize work efficiently and effectively.
● Collaborative, team oriented but also capable of working independently.
● True self-starter. Milk Makeup is proud of the speed at which our business moves and we are looking for those who are willing to be a part of our fast-paced environment
RESPONSIBILITIES
● Build social creative strategy at a high level in collaboration with the team to drive and oversee creative across social channels with a special focus on Tiktok.
● Collaborate with the Lead Content Manager, Social Media Coordinator, Social Media Content Creators, Editorial team & Creative team on brand building content that drives acquisition & engagement across channels and inspires brand love.
● Brainstorm & partner closely with teams to develop relevant + new content ideas/strategies to stay ahead of the ever-changing social landscape.
● Create platform-specific content for TikTok first and foremost, as well as Instagram, Youtube/Youtube shorts, Meta, Pinterest, Twitter and Threads as part of a monthly/year-long content calendars that ladder up to the overarching channel strategies.
● Concept, art direct and execute shoots for daily/evergreen social in an on-going fast paced environment as well as campaign content to support seasonal product launches with a focus and expertise in video editing, still photography and retouching.
● Manage post production of all content executed, including video edits, image selects, retouching and QC for final file delivery.
● Partner with the team in creating mostly short form (0:7 - 0:30 sec) videos covering a range of content that ladders up to DNA buckets, ensuring content brings Milk Makeup spirit alive through motion graphics, sound effects, and more.
● Manage multiple, concurrent projects and maintain schedules to meet deadlines.
● In partnership with the team, significantly grow the Milk Makeup social media channels per goals outlined by Lead Content Manager and Senior Manager of Social Media Strategy.
● Partner with the Lead Content Manager and Manager of Creative Operations to manage the pre and post production scheduling of shoots and deliverables.
BENEFITS + PERKS
We have a strong (and chill!) office culture in Soho, and we guarantee a dog-friendly environment, with a well-stocked kitchen of snacks and drinks.
We invest in you: We give you a 6% 401k company match.
We want you to play with makeup and get familiar with our new launches.
We provide a generous PTO program, Parental Leave, Wellbeing Reimbursement, and Learning and Development Program.
