In order for our mission to succeed, we need to speak to dog owners with insightful, personal content that makes clear and persuasive arguments for fresh food and gives our brand a unique, compelling voice in the category (and beyond). We’re building a best-in-class (and Emmy-nominated!) in-house creative team to strategize, ideate, and execute campaigns and always-on advertising. As a critical part of this team, we’re looking for a passionate, clever, and dog-loving copywriter. The work you create will help grow our business and our brand, and will help dogs everywhere live healthier, happier lives.

For this role the anticipated hiring base compensation range is $90,000 - $100,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity.

About the company

The Farmer’s Dog is the fastest growing pet health service company in the US, and was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care – a fresh proposition in an industry riddled with manipulative and misleading marketing. We’re starting by radically improving the $100 billion pet food market, replacing bulk bags of highly-processed pellets with a personalized subscription service that sends healthy, freshly-made dog food, balanced by top veterinary nutritionists, directly to customers’ doors. Our ultimate goal is to create innovative, honest, and delightful experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic and forward-thinking culture uniquely position us to shepherd this backwards industry into the future.

REQUIREMENTS

You have 4+ years of experience as a copywriter within an agency and/or in-house team. A portfolio with creative, relevant work for which you were primarily responsible is required.
You love writing — of all shapes and sizes. From navigating a headline’s tight character limit to crafting a detailed video script, every word deserves consideration.
You’re comfortable with turning a specific project around in minutes, or spending a day brainstorming on a blank page.
You’re perfectly capable of managing your own workload, but are keen to collaborate with a team to take ideas further.
You understand that copy and design work hand in hand, and you’ll work with your art director partner and our team of designers to elevate every concept.
You listen to data, and will happily seek it and use it to guide your strategy and message.
You're media- and culture-savvy — you know the best way to deliver the best idea.
You're adaptable to different working styles, mindsets, and personalities, showcasing a willingness to collaborate with all.
You love dogs.

RESPONSIBILITIES

Partner with an Art Director to conceive, write, develop, and help produce work that speaks to dog owners and helps to define our brand. This could include everything from narrative scripts to OOH headlines to clever, impactful social copy.
Proactively develop ideas for new creative output, working within the Brand group and with cross-functional partners to solve business problems and capitalize on opportunities through blue-sky thinking.
Tackle briefs with efficiency, being unafraid to ask questions to reach the best ideas — while constantly seeking opportunities for relevant, timely proactive initiatives.
Immerse yourself across departments for a deep understanding of our core products and verticals, and contribute to every kind of business communication initiative.
Work directly and consistently with channel owners to develop great work based on strong relationships and robust context.
Inspire dog lovers to become fresh food loyalists and TFD customers for life.
Represent the TFD brand as a staunch ambassador in every virtual and physical room, seeking ways to enliven it internally and externally through actions and words.

BENEFITS + PERKS

Dog-friendly office in Greenwich Village
Market-competitive compensation and equity packages
Comprehensive Healthcare, Dental, and Vision
Company sponsored mental health benefit and coaching through Modern Health
12 week paid parental leave
Competitive 401k plan with company match
Flexible PTO
Discounted fresh food for your pup
Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug