The Farmer's Dog is Hiring a Social Video Creative (NYC / Hybrid)
The Social Video Creative will be an all-around creator, editor, and producer, leading Paid Social video projects from conceptualization through final delivery. You’ll take point on responding to hypotheses, data, and current trends through video content. You should be both proactive and reactive, always seeking new ways to promote our value props and tell our story while also optimizing towards performance through quick versioning and testing. You’re nimble, collaborative, and most importantly you love dogs!
About the company
The Farmer’s Dog is the fastest growing pet health service company in the US, and was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care – a fresh proposition in an industry riddled with manipulative and misleading marketing. We’re starting by radically improving the $100 billion pet food market, replacing bulk bags of highly-processed pellets with a personalized subscription service that sends healthy, freshly-made dog food, balanced by top veterinary nutritionists, directly to customers’ doors. Our ultimate goal is to create innovative, honest, and delightful experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic and forward-thinking culture uniquely position us to shepherd this backwards industry into the future.
To date, The Farmer’s Dog has delivered hundreds of millions of meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to our customers, health to their companions, and much-needed change to the way people feed and care for their pets.
#LongLiveDogs
REQUIREMENTS
You've had 3 or more years of hands-on experience in an agency or brand-side studio creating and editing social video content.
You’ve shot and/or edited your own videos, for a personal or work-related account–on an iPhone and/or a professional Sony/Canon camera system.
You're a visual storyteller who can take an idea for any platform and turn it into a must-watch video, and you know a good trend when you see one!
Experience with Adobe Creative Cloud suite, including Premiere, After Effects, Illustrator, Photoshop, and Audition—and social in-app editing tools.
You thrive in quick-moving, high-stakes environments. You have a natural drive to work hard. You maintain early-stage startup intensity at any scale.
You’re not afraid to disagree, and yet you can also comfortably admit when you were wrong.
You love dogs.
RESPONSIBILITIES
Contribute day to day in the creation of social video content for all paid social accounts, most notably Meta and TikTok.
Collaborate with our creative team to conceive ideas at all levels of ambition—from responsive, quick hits, to bigger, long-lead series.
Produce or solicit video content independently and in collaboration with multidisciplinary internal teams and external partners — whether UGC, testimonials, stock, animation/typography, or custom footage or camera or iPhone.
Edit a range of video projects, including iterating on versions for hook optimization.
Partner closely with internal teams to assess and respond to performance data, develop new briefs, and iterate on previous creative.
BENEFITS + PERKS
Dog-friendly office in Greenwich Village
Market-competitive compensation and equity packages
Comprehensive Healthcare, Dental, and Vision
Company supported mental health benefits
12 week paid parental leave
Competitive 401k plan with company match
Flexible PTO
Discounted fresh food for your pup
Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug
For this role the anticipated hiring base compensation range is $90,000 - $110,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.
