We are seeking a passionate and dynamic individual to join our team as a Global Brand Social & Community Manager (NY office). As the Global Brand Social & Community Manager at Vans, you will play a pivotal role in shaping and amplifying our brand presence across social media platforms. You will bring a deep understanding of sneaker culture, action sports, and community-driven storytelling. You are both a strategic thinker and a creative innovator, capable of collaborating with regional teams and agency partners to craft impactful, culturally relevant content that resonates with our target audience.

$96,768.00 USD - $120,960.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

About the company

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, our mission is to Inspire & Empower everyone to love “Off The Wall”, and we empower the future generation of positive catalysts. Our vision is to Push Culture Forward.

REQUIREMENTS

Years of Related Professional Experience: 5+ years

Educational Position Requirements:

Deep passion and knowledge of sneaker culture, action sports, and street style.
Proven experience in leading global social media accounts, social team operations; preferably for lifestyle, fashion, or global retail brands; or Tiktok and Meta .
Strong track record of developing and implementing impactful social media strategies and “social creator driven” social campaigns
Experience managing agency relationships and cross-functional collaboration.
Exceptional communication skills and a creative mindset to inspire innovative solutions.
Understanding of data analytics and ability to use insights to refine strategies.
Proven experience in social media management and community building.
Bachelor's degree in Marketing, Communications, or a related field.

RESPONSIBILITIES

Global Social Media Strategy:

Develop and execute a compelling global social media strategy that aligns with Vans’ brand values and engages core audiences in sneaker culture, action sports, and street style.
Collaborate with regional teams to adapt the global strategy to local markets while maintaining a consistent brand voice.

Global Brand Social Platforms Management:

Lead and owning global social calendar and platform positioning based on social media strategy. Lead and manage Vans’ global social media accounts across platforms (TikTok, YouTube, Instagram, etc.).
Partner with content creation team and categories, regions to conceptualize and create compelling and shareable content for various social media channels, ensuring alignment with brand values and “social 1st “ creativity, innovation, and cultural relevance.
Social Brand Tone & Voice: Maintain and enhance the Vans brand voice across social media platforms, ensuring consistency and authenticity based on our brand positioning.
Monitor social media channels for trends, conversations, and brand mentions, providing insights to inform strategy and brand reaction moment.

Social Media Campaign Management:

Plan and execute social media campaigns, collaborating with cross-functional teams to achieve campaign objectives.
Based on project/campaign brief, partner with media and culture team on social creator selection, content briefing & output management.

Agency and Team Management:

Lead and manage global social media team and agencies to drive global consistency and local relevancy.
Manage external agency partnerships from briefing to reporting, to ensure high-quality deliverables and efficient operations.
Foster collaboration across internal creative teams, ensuring alignment on key brand initiatives.

Community Building & Management:

Cultivate meaningful connections with Vans’ communities, including influencers, creators, and action sports athletes.
Drive engagement through social reactive campaigns, activations, and storytelling that inspire and amplify the voices of our audience.
Monitoring social platforms and providing directions based on unexpected social events.

Data-Driven Insights and Optimization:

Analyze social media performance metrics to identify trends, insights, and opportunities for optimization.
Monitor emerging platforms and trends to keep Vans at the forefront of digital innovation.
Utilize data and analytics tools to measure the success of social media efforts, providing regular reports and insights for continuous improvement.

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