3 Brands To Wear for Feel Good Fashion

photo: Reformation

photo: Reformation

by Zara Khan

Switching from fast fashion to sustainable fashion can be tricky. It is hard to let go of some things, like when you find the latest season’s trend for $30 and not $150. This is why I suggest investing in your wardrobe. Buying a piece that is timeless is worth the price tag, you know you’re paying for the quality and feeling good because it is not fast fashion.

Reformation boyfriend cashmere turtleneck

REFORMATION

Dreamy pieces that are sported from Hailey Baldwin all the way to ​Kaia Gerber​ (two fashion icons).

Reformation is ethereal because it sells everything you need in your wardrobe. Their jeans are cute, comfy, and charismatic - and always have a ​unique touch​ to them.

Cos - merino wool rollneck knitted maxi dress

COS

COS is lowkey, minimalistic, and a place to shop for basics. Their color palette is neutral and they give off immense cool energy. Their sweaters are going to become your go-to look with their immaculate silhouettes and their jackets are Canada-proof (that means you can wear them in really cold weather).

Patagonia

PATAGONIA

Patagonia is a well known, thoughtful and accomplished brand, but we must highlight it to reinforce all the work they are doing. Great jackets and great sustainability practices? We love to see it. I love that you can buy a Patagonia jacket and keep it for years, recycling it every winter. Everything is a 10/10 for me.

Still not convinced? Try thinking of it this way. If I spend $150 on fast fashion, I could probably buy a lot, but how long till those pieces rip, get messed up, or I get bored of them? Sustainable clothing is going to change our ways, making us consume less (as we should) and consume smartly and consciously. One piece that will stay in our wardrobe for a long time and make us feel good - both environmentally and fashionably.

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