Purple Reign

Written by Alexa Wilson

No, it’s not just you--we’re seeing purple everywhere too and it’s partly because Pantone named ultraviolet it’s color of the year. Despite a darker shade grabbing the title, it’s softer tones of lilac and lavender that are dominating everything from footwear to makeup to home decor. Seriously, it’s everywhere. Not that we’re complaining--lavender is a refreshing departure from millennial pink, while still ticking all the same boxes. Plus, there’s a really nice sense of nostalgia with lavender that makes it such an interesting color when it’s used in unexpected ways. Lavender fanny packs, anyone?

Frankie Shop / Lilac Faux Leather Fanny Pack

Tibi / Double-Breasted Crepe Blazer

Topshop / Lilac Riley Lettuce Camisole Top

Hansel From Basel / Metallic Rib Crew in Lilac

Bershka / Lilac Monochrome Sneakers

Stella McCartney / Wide-Leg Cropped Jeans

Nikki Chasin / Sleeveless Baroness Dress

Creatures of Comfort / Lucca Slide in Lilac

Urban Outfitters / Chunky Squared Oval Sunglasses

Viden / Jas Sweater

*DNAMAG USES AFFILIATE LINKS, BUT THESE DO NOT INFLUENCE OUR EDITORIAL CONTENT. WE MAY EARN COMMISSION FOR ANY SALES FROM AFFILIATE LINKS.