One To Watch: Menswear Designer Priya Ahluwalia
Born in 1992 to a Nigerian father and an Indian mother (second generation, by way of Newcastle), her label, Ahluwalia Studio, comprises flamboyant jumpers and tailored jackets inspired by the knit patterns and silhouettes worn by her Punjabi grandfather in the 1970s, as well as patchworked bucket hats, sportswear-style hoodies, and lounge pants that cheekily reference 1990s rave culture. Stuffiness is notably absent. There is also an element of chance in her designs, which are reliant on the materials she collects while scouring warehouses across the UK. All of her pieces are made exclusively from recycled deadstock. The young designer was part of Westminster University’s first Menswear MA cohort; her sustainably-sourced graduate collection won the H&M Design Award 2019.
*Excerpt and image via SSENSE
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