ASH NYC Is Hiring Brand Coordinator (NYC)
photo: @ashnyc
ASH NYC is premised on the joining of historically compatible disciplines in one company and under one roof. We aspire to bridge the worlds of interior design and property development while embracing related opportunities to design products, furniture, brands, and experiences. At ASH, we create unique and exceptional three-dimensional experiences.
ASH is seeking a Brand Coordinator to work on its Creative Services team. The Brand Coordinator will report to the Brand Experience Director and work closely with the Marketing, Hotel Management, and other Creative Services teams.
Start date is August or September 2021.
REQUIREMENTS
Skills and Experience
1-3 years experience in a brand/and or creative role in the hospitality industry
Proven track record of managing and coordinating processes and/or events
Comfortable building brand materials, including but not limited to graphic design, video, photography, and copy
Comfortable making presentations and doing light training for hotel employees
Superior interpersonal skills
Ability to build and maintain strong relationships across internal functions and ASH Hotels
Proficient in Adobe Suite
Attributes
The Brand Coordinator is team oriented and passionate about hotels and hospitality. This person is ahead of trends, knows what the best brands are doing in the market, and loves to extend brand beyond words and images to experiences.
They multitask effectively while being flexible to accommodate the changing needs of the business. This is an independent and self-motivated person that acts as an ambassador of the ASH Hotels brand and excels in a fast paced, dynamic work environment.
Content maven- you have a genuine interest in industry trends driving innovative brands and engaging consumers in new ways
True collaborator: - you succeed in cross-functional, matrixed environments where there are many perspectives, opinions, and parameters
Left and right brained - you can balance the need for creativity with the need to be highly organized and execute plans and programs Wordsmith - you are quick with words and possess an expansive vocabulary that you enjoy using on a daily basis
Eye-candy seeker - you enjoy having your finger on the pulse and your ear to the ground with regard to what is trending in the industry.
Problem solver – you think fast, are adaptable and are bent toward solving problems as they arise Detail-oriented – you like keeping track of lots of details at once and are the type of person who notices when one small thing is missing or isn’t right
Organized – you are naturally organized in your professional and personal life. You take pleasure in creating organizational solutions that make you more efficient and/or effective
RESPONSIBILITIES
The Brand Coordinator supports the ASH Hotels brand and is responsible for ensuring that our product and services resonate with current and potential guests. The following is a list of general responsibilities for the role:
Under the guidance of Brand Experience Director, work with existing hotels in the portfolio to ensure brand standards are clearly defined and being adhered to, including: brand voice, language, graphic standards, uniform compliance, in-room guest experience, public space guest experience, F&B experience Assist the Brand Experience Director with the development of the ASH Hotels brand and ensure brand standards.
Manage creative agencies and freelancers to ensure deadlines are met, timelines are adhered to, etc.
Assist with brand development for new properties and follow through by executing defined brand standards for each consecutive property.
Work closely with the Marketing Department to ensure brand experience is being properly messaged and executed
Develop a system for and digital asset management. Identify a vendor/storage solution to manage all of our digital assets and oversee the implementation. Once the solution is implemented, maintain the system and work with others to ensure they know how to use the system.
Manage vendor relationships and purchasing process
Source and/or create all graphics, including photography, videos, graphic design
Maintain and update brand playbook
Oversee graphics development
*ASH NYC is committed to a policy of Equal Employment Opportunity and will not discriminate on any legally recognized basis, including, but not limited to, race, age, color, religion, sex, sexual orientation, marital status, national origin, citizen, ancestry, physical or mental disability, veteran status or any other basis recognized by federal, state or local law.
To apply please email resume attn to: Hugo Vicente .
