Ouai is Hiring a Freelance Social Media Content Creator (Los Angeles)
OUAI is seeking a social media content creator that will be responsible for contributing engaging content that helps drive awareness for the brand and its products. This role will have a strong emphasis on video and TikTok content. You'll work with the social team to deliver on x-functional goals, while adhering to OUAIs creative and marketing, driving the creation of engaging content that achieves business objectives and channel needs.
Hourly Compensation: $30 - $35/ hour - based on experience
About the company
More than just hair care, it's a OUAI of life. Founded by celebrity stylist Jen Atkin, OUAI's mission is to give you the confidence to win life your OUAI. OUAI (pronounced "way") is a line of hair, body, and fragrance products that are cruelty-, paraben-, & sulfate-free, safe for color-treated hair, and packed with good-for-you ingredients. With its commitment to community, inclusivity, and diversity, OUAI seeks to create positive change in society through its products, services, and community initiatives.
REQUIREMENTS
2+ years of experience in social media content creation, with a strong emphasis on TikTok and video content
This position requires regular in-office presence (2-3 times per week) at our HQ office in Los Angeles
We aren't afraid to go first-OUAI is a social-first lifestyle brand that aims to break the mold beyond traditional hair care content. We expect you'll bring fresh ideas that keep OUAI at the forefront of experimental and engaging content
Proven track record of social content creation, with an emphasis on TikTok and video content
Comfort with appearing on camera and BTS in social content
Strong visual and storytelling skills, with an eye for detail and a knack for capturing attention quickly
Ability to leverage third party editing apps in content creation
RESPONSIBILITIES
Conceptualise and create engaging and original short-form content for TikTok and Instagram that aligns with the brand's DNA, voice and objectives.
Stay ahead of TikTok trends, challenges and cultural moments to implement relevant and timely content into the social strategy
Collaborate closely with our social team to understand campaign goals and messaging, translating them into visual narratives
Execute end-to-end video production, including filming, editing, and sound design to deliver high quality content that drives awareness and engagement
Experiment with different video styles, techniques and formats to keep content fresh and appealing to diverse audiences
Analyze content performance metrics, insights and adapt content strategies to drive engagement and growth
