BREAD™ is a dynamic, next generation haircare brand, distributed in Sephora USA (.com and 100+ doors), and breadbeautysupply.com. Our mission is to become the staple of every coily, curly, wavy, and afro haired humans haircare wardrobe. The basics. The must-haves. Just like bread. BREAD™ was launched to the world in exceptional circumstances, against all odds (hello, global pandemic), and we carry that ‘push forward’ mentality into our company culture. We are a nimble team, working in a flat hierarchy where all hands are on deck, and every voice is heard.

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This is a multi-faceted, cross-functional role focused on leading our overall brand and marketing effort. As our Digital Marketing Manager, you will develop, drive, and execute on BREAD’s overall digital marketing strategy, with a focus on acquisition and growth. We are looking for someone detail oriented, who thrives in fast paced environments and has deep digital marketing expertise to join the fast growing BREAD™ team. You’ll take creative direction from our Founder & Creative Director, working closely with senior operations leadership to develop and execute full funnel marketing strategies for the brand. If you are excited by the prospect of building something from the ground-up, helping to guide, develop, and deliver on scalable brand building and commercially successful campaigns and initiatives, we want to talk to you.

REQUIREMENTS

Minimum of 5 years of experience in brand and digital marketing within consumer goods or retail. Ideally, you have digital beauty experience, but this isn’t mandatory.
You have a degree in marketing, business, design or related fields.
Direct response marketing experience is preferred, ideally for a product-focused digital business (e-commerce or direct-to-consumer businesses).

Technical expectations:

You understanding of end-to-end marketing funnels - from audience targeting, through to media-specific advertising, to conversion triggers on landing pages.
Understanding of Shopify (and adjacent apps), Facebook Ad Manager and its performance, Fluent in Google Analytics, and Adwords
Technical understanding of affiliate architecture utilizing ShareASale, Skimlinks, and other publisher strategies
Basic Creative Editing Skills (Adobe suite) is a huge bonus
Influencer Software utilization / awareness (i.e. Magiclinks, Tribe Dynamics)
Up-to-date with the latest trends and best practices in online marketing and measurement
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

RESPONSIBILITIES

Own and lead the 360 degree brand marketing strategy, from concept to execution, using digitally relevant tactics and initiatives, from influencer campaigns through to paid media, to reach our target audience and drive brand growth across our owned e-commerce and retail channels
Own both campaign and always on brand presentation across social and digital channel touch-points including but not limited to, Facebook, Instagram, eDM, SEM, SEO, Affiliates, Partnerships, owned site, and retail sites, including development of all major creative and campaign briefs and their execution
Work collaboratively with internal team and agency partners, including PR, paid media, developers, design and creative, to strategise and implement agreed marketing and communications plans
You'll own sales performance in digital channels and live and breathe the effectiveness of every lever turning into revenue
As the overall brand and marketing lead, you'll also have a hand in product development + product pipeline, working with the CEO and operations team to leverage our customer insights and ensure every touchpoint of the brand is aligned

When submitting your resume, please include tangible projects and outcomes that you achieved, with a focus on what you believe to be your personal strengths in a group or team dynamic. We want to understand your unique ‘super powers’ and how that could fit in to our team

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