Vince is Hiring Social Media Manager (NYC)
photo: Vince
The whole world dreams of California. Vince draws from the natural beauty of its California homeland.
The Social Media Manager will oversee the company’s social media strategy in order to drive awareness, traffic, engagement and conversion. This role interacts cross-functionally with Marketing, Public Relations, Retail, Wholesale and E-commerce Business teams to support their respective objectives while ensuring consistency in the Vince voice and tone.
The ideal candidate will have a demonstrated passion for social media, fashion and luxury combined with business savvy and skills for developing creative partnerships and promotions while engaging in an authentic way through relevant social media content.
REQUIREMENTS
Bachelor's degree in Marketing, Communications, Journalism or equivalent preferred
Thorough knowledge and understanding of the principles of advertising, marketing and digital media
3-5 years experience in the digital space and a solid understanding of and actively engaged in using social media platforms (i.e. Instagram, Pinterest, Facebook, Twitter, etc.)
Well-versed in digital media and social media metrics and monitoring tools
Experience in successfully concepting and managing strategic social marketing projects
Resourceful self-starter, with a can-do attitude that thrives in a fast-paced entrepreneurial environment
Strategic thinker willing to push the envelope and bring fresh, innovative ideas to life
Works well under pressure and can meet tight deadlines with a strong sense of accountability
Strong interpersonal and analytical skills with great attention to detail
Excellent written and oral communication skills
Highly proficient in MS Word, Excel, PowerPoint with the ability to convey concepts and information in a succinct and visually compelling way
Well organized and able to manage multiple projects simultaneously and effectively
RESPONSIBILITIES
Oversee and execute social media strategies, guidelines, best practices, promotional campaigns and day-to-day activities while optimizing and monetizing the brand’s presence on Facebook, Instagram, Twitter, Pinterest and other relevant social media platforms
Analyze effective benchmarks for measuring impact of social media efforts in order to determine campaign effectiveness through relevant monitoring tools
Develop social media copy for both editorial and marketing efforts
Understand and evolve the voice of the Vince brand
Create and manage blogger outreach program by identifying relevant blogs and engage in social conversation
Establish and foster relationships with online influencers and secure digital press coverage on online fashion outlets and blogs
Stay abreast of key industry trends, competitive insights and emerging social media/marketing/e-commerce technologies and benchmark and research competitor and industry leaders in social media. Constantly explore and evaluate new social platforms, tools, services and vendors and provide recommendations
Conceptualize and lead the implementation of compelling content and programs across various social platforms that engages and communicates effectively with our audience
Establish and execute strategic social strategies and campaigns for new product launches, store openings and brand partnerships
Collaborate with the Marketing team on branding events
Collaborate with the PR team to orchestrate seasonal gifting programs and press previews in order to secure online influencer attendance and coverage
BENEFITS + PERKS
The successful candidate will enjoy a competitive compensation package which may include short and/or long term incentives, clothing allowance, and merchandise discount, in addition to base salary and full health and welfare benefits.
