To be a successful photographer, you need to understand how to price your photography based on your time, effort, and market value. It doesn’t need to be complicated.

You don’t need to be an economist or mathematician to support your creative career. At first, focus on covering your costs, but then as your business grows, you can adjust your rates to truly reflect your talent. With this photography pricing guide, you’ll learn the quickest way to break down your cost-plus pricing model.

A cost-plus pricing model helps you determine how much you should charge to cover your costs and make a profit. Every photographer should be pricing their photos to cover their production cost, shipping charges, and overhead. Plus, you need to make enough money to support yourself.

Here’s an example of a cost-plus pricing calculation:

This pricing calculation has two steps because it’s important to figure out your total cost before adding a profit percentage. Without knowing how much it costs to stay in business, you run the risk of miscalculating too much money as profit. You want to avoid costly surprises like expensive printing, broken equipment, or unpaid assistants.

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