Line To Watch: Amomento

photo: @amomento.co

Amomento is a women’s ready-to-wear brand and store based in Seoul, Korea. Founded in 2016, the brand doesn’t just focus on the fashion aspect of apparel, but the person who wears the clothes, because the clothes are completed when it’s worn for someone.

WE DO NOT REMEMBER DAYS,

WE REMEMBER MOMENTS.

The line is understated, timeless and modern all at once, attributing to the brand’s design philosophy. Each collection is thoroughly inspired by specific artists. At its recent pop-up in Paris for its fall/winter 2023 collection, it consisted of a curation between three Korean artists renowned for their minimalist, timeless works of art. Artists Minjae Song, Jaewon Lee, Giseok Kim contributed to the collaborative project sharing their core values and vision alongside Amomento’s brand identity.

By remembering moments instead of days, Amomento runs on its own belief that it’s the quality of living that counts the most. The brand works closely with a skillful manufacturer in Seoul to carefully select high quality, sustainable fabrics from Japan and Korea.

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