Hello Sunshine is seeking a highly motivated and skilled freelance Social and Community Manager for Sol.ar, a story-led social and creative agency built upon Hello Sunshine’s expertise in premium storytelling, brand building, community cultivation and an unparalleled understanding of the female consumer. Sol.ar creates audience-first, platform-specific immersive experiences at the center of content, community and commerce that uniquely empower brands to tell stories that drive impact, create culture and deeply connect with consumers.

The Social and Community Manager will ideate & execute content, video and photo needs, assist with channel management, research trends (and relevant ways to join), and oversee competitive analysis, reporting and audience sentiment. You’ll develop relevant partnerships and be the eyes and ears for the community. This role is perfect for a social media savvy manager and creator who has 3-5 years of experience overseeing content creation and communities for talent, lifestyle brands in the parenting or baby space.

This Social Media Manager will create shot lists, ideate concepts, create content from existing assets, as well as be on the ground capturing social-first video, photo, and supporting content, as needed. We’re looking for someone who possesses strong creator and editing skills, with the capacity for socially native content as well; someone who is a constant source of innovation and creativity; and can stay on the pulse of trends and the competitive landscape. You’re both a big ideas person and highly organized. You’re eager to conceptualize new ideas, be nimble in execution, and you’re able to brainstorm so that content stays fresh, exciting, and creative. Additionally, you listen closely to the audience to see what they’re saying or asking for and can use data to tell a social story.

About the company:

Hello Sunshine is on a mission to change the narrative for women. Founded by Reese Witherspoon, Hello Sunshine is a media company that puts women at the center of every story we create, celebrate, and discover. We tell stories we love–from big to small, funny to complex–all shining a light on where women are now and helping them chart a new path forward.

REQUIREMENTS

Strong content creation skills (photography, videography, editing, and writing)

3-5 years of experience creating content for an agency, publisher, or lifestyle brand.
Interested in female and parenting lifestyle brands.
Demonstrate working knowledge of Adobe Creative Suite (including Photoshop, Illustrator, After Effects, and/or Premiere); CapCut; and Canva
Enthusiastic and proactive attitude toward content creation. Highly motivated to learn and creative; have a can-do attitude
Experience maintaining and growing social audiences across multiple platforms
Self-starter and creative thinker with astute attention to details, you are proactive and able to work on tight deadlines
Strong writer (creative, editorial, and/ or ghostwriter for a brand or personality)
Highly organized and able to use data to tell a story and direct strategy
You’re able to come up with big ideas, both one-off and campaign based
Meticulous attention to detail and well-versed in managing multiple editorial and social calendars
Strong knowledge of, or passion for social media, pop-culture, and trends

RESPONSIBILITIES

Be part of the strategy conversation; oversee and execute content creation and platform management for high-profile brand and talent social channels

Collaborate with account and client leads to produce and execute content for projects
Handle reporting for social channels
Hands-on content creation: Use your video editing and content creation skills to produce elevated content with relevant apps and tools
Community management and building across all social media channels. An innate understanding of social media trends, strategy, data and conversations
Understand data and audience sentiment to create content that shapes culture and drives reach and engagement
Understand and serve as the voice of the channel/brand to deliver an authentic, audience-centric content experience
Responsible for growing the audience and building the editorial strategy that will attract new audiences and create reach, discoverability, and conversation

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