Mara Hoffman founded her label in 2000 after graduating from Parsons School of Design in New York City. Fifteen years later, the brand committed itself to implementing more sustainable and responsible practices. In an effort to foster mindful consumption habits, the brand maintains an open conversation about its approach and encourages consumers to reevaluate the relationship society has with clothing. The company continues to focus on sustainable materials, processes, and production in order to improve and extend each garment’s life. Supporting and partnering with organizations that further social, racial and economic justice is also intrinsic to the company's framework. President and Creative Director, Mara Hoffman, presents collections with a devotion to color, each inspired by and in celebration of women.

Reports to: Creative Director and Commercial VP

*NYC Based

The Graphic Designer is responsible for concepting and creating visually engaging, and aesthetically elevated digital and physical assets for the Mara Hoffman brand. A strong design acumen, understanding of photo layout design, typography, and experience working with print materials is preferred.

REQUIREMENTS

Bachelor’s Degree in Graphic Design or related field
4+ years of experience in 360 design, preferably with fashion or a creative agency
Advanced knowledge of Adobe Creative Suite (especially Photoshop, InDesign, Illustrator, Premiere Pro, Bridge)
Working knowledge of Figma
Demonstrated understanding of photo layout with an elevated aesthetic and creative approach
Impeccable typography and graphic design skills, must have a strong portfolio that exemplifies a broad range of concept development and execution for digital
Excellent time-management skills and ability to multitask
Familiarity with project tracking tools such as Monday
Role hybrid with two days required in our NYC office.

RESPONSIBILITIES

●Partner with the Creative Director to create compelling visual concepts across all channels: Digital, E-Commerce, Wholesale, Social, and Print

●Collaborate with E-Commerce teams to ensure design work exceeds expectations

●Demonstrated experience designing 360 brand systems that extend from identity to packaging to web – the more the better

●Execute, elevate, and evolve the Mara Hoffman visual design standards

●Present new and exciting strategic creative solutions to meet the brand objectives and revenue goals

●Responsible for designing all digital and physical brand collateral including but not limited to: UX/UI improvements, email, homepage, blog, social & display ads, organic social, lookbooks, preview books, product packaging, etc.

●Responsible for site asset updates

●Manage the Assistant Graphic Designer and support in oversight of E-Commerce imagery on the website

●Assist in post-production for E-commerce and Editorial assets (coordinating retouches, video editing and communication of deliverables and adhering to timelines) and freelancers

●Support with photo retouching across editorial imagery

●Strong interest in and understanding of cultural trends in fashion, art, design, film, and photography

●Ability to successfully manage multiple projects simultaneously, handle a fast-paced work environment, deadlines, new challenges, and changing priorities

●Attention to detail with regards to keeping all digital experiences, files and team organized

●Develop visual mockups for presenting to senior management + team

*Email resume + portfolio.

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