Project Healthy Minds is looking for a bold, irreverent, boundary pushing Brand Copywriter to help us develop our brand tone of voice and hero messaging. We want somebody who is ready to scream about mental health from the rooftops. This copywriter will also produce copy for our major touchpoints such as marketing, product, development, events, social, and more.
Freelance / Contract
Remote
:20 hours a week
Ideally available 5 days a week
Must be U.S. based (EST or CT Time zones)
About the company:
Project Healthy Minds is a mental health tech non-profit startup (yeah you read that right – brains and a big heart). We're taking on one of the defining issues of our generation: the growing mental health crisis. We believe in a simple but profound idea: that it should be as easy to find critical mental health services as it is to book a flight, get a reservation, or order a toothbrush to your doorstep. That's why we're building a platform for anybody and everybody to find the life-changing services that are right for them.
To do that, we work with some of the most inspiring and influential leaders and change-makers in America: business titans, tech entrepreneurs, clinicians and scientists, musicians, artists, athletes, media stars, policymakers, and more. We are backed by a powerhouse of industry-leading Board of Directors and Advisory Council Members are passionate, hands-on, and dive into the important work with us.
On a more personal level, we're on the ground with the people we support. We are a brand for humans, built by humans, and fueled by humanity. We're not your typical nonprofit. We're getting (really) real about mental health.
Brand Copy Sample Requirement
Please note, we require a brand copy assignment for the final interview stage
RESPONSIBILITIES
Develop the brand's unique and irreverent tone of voice and hero messaging alongside Head of Creative and key stakeholders
Create copy banks of hero messaging and boilerplate language for key / evergreen touchpoints
Ideating on naming and messaging for our brand's microidentities / recurring initiatives
Drive brand consistency across key company materials incl. Development, product, partnerships, etc
