5 Good Looks by The Row Summer 2024

For its Summer 2024 collection at Paris Fashion Week, The Row dropped in pops of bright primary colors into palettes of dark and neutral minimalism. What Creative Director Mary-Kate Olsen and CEO Ashley Olsen do best is bring their vision of expert tailoring that blends in art and architectures that inspire their collection. It is level of visionary and skilled craftsmanship that flows directly into their designs. Also those two most pronounced words in everybody’s mouth within the last year, “quiet luxury” - The Row pretty much invented that aesthetic.

NET-A-PORTER Limited

What I admire most is the brand’s conscious decision of not having major models in their runway shows. It’s obviously not necessary. There is no wild hoopla, no activist run amuck, no heavy paparazzi. It is always about the fashion, the brand, the aesthetic.

*photos via TheRow.com

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