Bocce's Bakery Is Hiring Social Media Content Creator (NYC)

Bocce’s was founded in 2010 in a West Village kitchen with a mixer, an oven, and a scruffy mutt named Bocce with the belief that dogs deserve better. Better food with fresher, simpler, all-natural ingredients, and lots of treats! Bocce’s treats can now be found nationally – stocked in independent pet stores across the US, retailers such as Target, Petco, Chewy, and specialty locations such as Shake Shack.

REQUIREMENTS

  • 1-2+ years of direct social media experience (DTC brand experience preferred)

  • Exceptional videography and photography skills

  • A passion for TikTok—you find yourself scrolling for hours each night (a bonus!)

  • Creative eye and design aesthetic with excellent communication, project management, and organizational skills

  • Must be comfortable on-camera for both photo and video

  • Deep knowledge of hashtag and engagement strategy

  • Thrives in a fast-paced, team-centric environment

  • Up to date on lifestyle and pet industry trends

  • Must love dogs (& treats!)

RESPONSIBILITIES

  • Ideate and create optimized and platform-specific content with an emphasis on video for all social platforms, including Instagram and TikTok

  • Plan and prepare TikTok content calendar to share regularly with Marketing Manager

  • Produce 8x+ videos per week in alignment with our TikTok and IG Reels strategy—which includes creating a brief, writing a script, acting as on-camera talent, plus creating copy for on-screen text and editing videos for TikTok / IG Reels best practices

  • Keep content fresh and relevant by preparing weekly and monthly reporting insights

  • Maximize engagement and growth, constantly evaluating performance, benchmarking against competitor content, and pivoting strategy in response to data indicators

  • Consistently monitor the competitive landscape and best practices to stay ahead of social media trends, exploring new content opportunities and adjusting as needed

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