Glossier’s Creative team is looking for an inspired, sharp, and customer-obsessed Copy Director to lead the continued evolution of our brand voice, and all copywriting execution, as we build a high-engagement, globally resonant beauty and lifestyle brand. This role will oversee the Copy team who are responsible for creating all Glossier copy across all channels—from campaigns and always-on advertising to e-commerce and retail stores.

This role requires having a keen grasp for language, campaign concepting, storytelling, strong communication (written + verbal), and editing. Someone who is a tireless iterator—someone who can take a brief and find a million ways to solve it. This role requires someone who has a high level of organization, loves to dig into details, comfort with defining processes, and the ability to ensure consistency across our assets in close partnership with cross functional teams: brand, social and influencer, product marketing, ecommerce, retail and legal teams on a daily basis. We ideally are looking for an individual who has worked in beauty and familiar with the Glossier brand.

The estimated annual pay range for this role is $135K - $176K.

About the company

We are a people-powered beauty ecosystem, leveraging unique and engaging online and offline experiences as well as consumer participation to fuel our growth. In 9 years, we have built an iconic brand that has revolutionized how consumers, and how the industry, think of beauty. The foundational DNA of our brand is resonant across generations, timeless, and ripe for building upon. Our next step is to bring Glossier to more people in more places. We are inclusive, customer-devoted, curious, courageous, discerning, and results-driven.

REQUIREMENTS

7+ years as a copywriter, creative director, copy and/or editorial lead creating marketing programs/materials, honing brand voice, on and offline, including experience leading a copy team; preferable from a beauty brand and/agency background
3+ years experience managing other writers including full time and freelancer writers
Adaptability in a growing/changing environment, ability to manage up and down
Highly comfortable with data and insights to inform copy approach
Ability to determine and execute copy strategy across multitude of platforms and channels
Experience managing and writing to a brand voice
Ability to see the big picture (as well as all the details) and keep track of many fast-moving projects across brands, calling out synchronicities and issues as they arise
Experience creating and organizing workflow for digital marketing content and physical product content
Competitive knowledge of best-in-class brand building copy practices
Strong conceptual skills with intuitive knowledge of how copy relates to design, graphics and concept inspiration
Based in New York, NY or willing to relocate to work from our HQ

RESPONSIBILITIES

6 Month Expectations

Develop keen grasp of the Glossier brand voice and identify any opportunities for evolution
Create documentation and tools that enable a shared understanding of brand voice for direct team and key collaborators
Lead the copy team through daily deliverables, in addition to identifying and solving for process holes
Utilize performance insights from marketing teams (paid, email, social) to iterate and create more focused copy
Partner with Creative Operations to refine and scale critical Copy processes, specifically for go-to-market and always-on marketing

12 Month Expectations

Partner with the Brand team to develop and implement an approach to Glossier brand voice for product and shade naming, site copy, campaigns, and other marketing channels
Implement and maintain a streamlined process for collaborating with stakeholders from across the company to ensure a cohesive voice and tone across all product touchpoints, marketing channels, and that strategic goals and objectives are met with each deliverable
Creating tools for communicating the Glossier brand voice throughout the company to ensure voice consistency

BENEFITS + PERKS

Full-time positions are also eligible for a competitive compensation and benefits package that include medical health insurance, 401K, equity in the form of Restricted Stock Units, Paid Time Off, Short Term and Long Term Disability leave, and a range of other benefits.

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